Avoriaz has long since been recognised as an crucial hub to the history and development of snowboarding in Europe. The Avoriaz History Project tells the pioneering story of the evolution of France’s first snowpark in Avoriaz.
The film explores how the early legends of the scene gave rise to a new generation of snowboarders, the world’s first natural snowpark and a multi-million euro tourism industry. Featuring interviews with pro snowboarders of the era Nico Droz, Peter Line and Eddie Wall.
Using a mix of 1980s and ‘90s footage self captured by the riders the film tells the story of how the sheer determination of a unique group of friends literally shapes a snowpark and creates it’s own snowboarding scene recognized throughout the world.
The resort of Avoriaz has continued to inspire creative ideas, such as the Burton Stash and now is home to a whooping 6 snowparks! Long may this continue!
Great work from Reel Fun Media, lets hope they manage to get funding needed to finish this fascinating archive project.
Black Heart Media – the independent publisher of The Reason Snowboard Magazine – has launched The Reason Digital, an iPad-specific app that offers an interactive, digital version of The Reason Snowboard Magazine. The app is FREE to download, offering a global reach for the print magazine that is currently available from UK snowboard shops and selected European stockists.
The Reason Digital gives readers an enhanced version of the print title, with exclusive content including embedded videos, interviews and additional photos. After downloading an issue, The Reason Digital allows readers to access all imagery, features and embedded videos, without a connection to the internet – perfect for travelling snowboarders. When users are connected to the web, they can utilise the dozens of brand, video and product links that appear throughout the issue, allowing for shopping and information opportunities at the tap of the screen.
The Reason Digital iPad App is available for free NOW from the Apple Newsstand and the App Store. Currently The Snowboard Buyer’s Guide 2014/5 and The Reason 2015 Annual – an exclusive one off collection of some of the best features and interviews from 2015’s issues – are available for FREE download. The Reason Digital will kick off the 2016 season in September with The Snowboard Buyer’s Guide 15/16 and will follow with a digital version after each print release.
The print magazine will still be available for free, four times a year from UK Snowboard Shops.
Founder, Editor and Publisher of The Reason Magazine Ian Sansom comments: “We are super excited about this new addition to The Reason Snowboard Magazine. We’re embracing the opportunities that digital media bring to publishing and The Reason Digital allows us to bring the design, photography and feeling of The Reason to anyone in the world with an iPad and an internet connection. The opportunity to add embedded video, html5 and direct web links to brands, retailers and more allows us to make the most of emerging technology, in a familiar magazine-style format.
Search ‘The Reason Snowboard Magazine’ on the Apple Newsstand or Apple App stores on your iPad to download today!